Domino is a small rectangular wood or plastic block that has one face marked by an arrangement of dots resembling those on dice. The other faces are blank or identically patterned. A domino set contains 28 such blocks, called tiles or bones. A game is played with the tiles by placing them on a table and then attempting to build lines of ones that match the values shown on adjacent pieces. The game may be played with one or more players and can involve strategy, skill, chance, and luck. The word is also used to describe a set of rules for playing the game.

The Domino’s Pizza brand is a chain of fast food restaurants founded in 1960 by Tom Monaghan, a high school dropout who was raised in an orphanage after his mother died. He had hoped to attend college and study architecture, but he could not afford it and began work at the local Domino’s restaurant after graduating high school.

In the early days of the company, Monaghan focused on providing excellent customer service to his loyal following. He would often ride along on delivery routes and talk with his drivers to find out what he could do to improve the Domino’s experience. He promoted a culture of “Championing Our Customers” at the company and this value has continued with new CEOs and owners.

Domino’s has many competitive advantages in the fast-food industry that help them attract and retain customers. They offer free delivery on orders over a certain amount, a loyalty program and mobile app, and they are one of the few chains that offer a gluten-free pizza. Domino’s also uses innovative advertising methods to drive traffic and sales, including social media campaigns, video advertisements, and collaborations with popular musicians and sports leagues.

Another way that Domino’s tries to stand out from the competition is by offering a variety of flavored crusts. They also have a range of stuffed crusts, salad bars, and vegetarian options. These options are not available at most other pizza chains and it gives Domino’s a distinct advantage over their competition.

As Domino’s continues to grow, the company must continue to make strategic decisions that will allow it to compete in the rapidly changing landscape of the restaurant business. They must find ways to increase profits and keep their brand strong in the eyes of consumers.

In the past, Domino’s has struggled to meet these challenges because they failed to understand the process of change, growth and innovation. They did not realize that every product, team, or organization goes through a cycle of birth, growth and decline. This has led to their recent struggles and it is important that the Domino’s leadership learns from these mistakes and implements changes to revive their growth. This will ensure that Domino’s remains a top competitor in the fast-food industry. The Domino’s brand is an example of how a well-established company can go through a period of stagnation and then rise again with effective leadership and innovation.